The story behind our prestigious brands

For millions of people, Monte-Carlo evokes a fairy tale Kingdom of beauty and opulence that exudes the splendour of the good life.

Monte-Carlo has been a symbol of luxury for decades. Founded in 1866, it derives its Italian name for “Mount Charles” in honor of the then reigning Prince Charles III. Charles the III was the 10th reigning Prince of Monaco. The first, Honoré I 1612, was recognized by Louis XIII of France.


The Princely family of Monaco is the world’s second longest reigning dynasty.


Due to a constant media coverage, “Monte-Carlo” figures amongst the most recognizable names in the world synonymous of a very exclusive style of living.


Monte-Carlo Lifestyle’s endeavor is to market « Art de Vivre Monaco » products that will benefit from the prestige and renown of “Monaco” and “Monte-Carlo“ labelled brands.


Baron Christian de Massy registered his first “Monte Carlo” trademark on the 27 of July 2001 and by 2005 he had registered many other trademarks and logos.


On the 24th of February 2005 Baron de Massy formed the Société civile “Monte-Carlo Lifestyle” and transferred the ownership of his trademarks to the company thus providing it with a registered capital of 1.500.000 euros.